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Rent the Runway - Cheat On Your Closet
Commitment issues? Same. Rent the look, wear it once, return it before it catches feelings, and keep your closet drama-free with Rent the Runway.
Art Director: Andrea Castellanos | Copywriter: Cathy Gomez
Rent the Runway will install interactive mirrors in shopping spaces that greet shoppers with cheeky messages encouraging them to cheat on their closet, then let them virtually try on new looks and scan a QR code to rent or buy their favorites.
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The Rent the Runway “Are You Compatible With Your Closet?” quiz lives on the website, using AI to analyze your style and match you with pieces that are actually your type.
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