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Rent The Runway - CHEAT ON YOUR CLOSET
Commitment issues? Same. Have a fling with fashion, dump the outfit before it catches feelings, and keep the closet drama-free—rent, wear, ghost, repeat.
OUT OF HOME
RENT THE RUNWAY WILL INSTALL INTERACTIVE MIRRORS IN VARIOUS SHOPPING LOCATIONS. AS YOU STEP IN FRONT OF THE MIRROR, A CHEEKY MESSAGE WILL POP UP ENCOURAGING YOU TO CHEAT ON YOUR CLOSET.
SHOPPERS THEN HAVE ACCESS TO THE RTR CLOSET WHERE THEY CAN FLIRT WITH SOME NEW OUTFIT CHOICES AND VIRTUALLY TRY THEM ON. A QR CODE WILL GUIDE THEM TO THE RTR WEBSITE WHERE THEY CAN RENT OR BUY THE CHOSEN PIECES.
SOCIAL
THE RENT THE RUNWAY “ARE YOU COMPATIBLE WITH YOUR CLOSET?” QUIZ LETS YOU SPILL THE DETAILS ON YOUR CURRENT FASHION RELATIONSHIPS. WITH AN AI ALGORITHM, RTR SUGGESTS NEW PIECES THAT ARE JUST YOUR TYPE.
ART DIRECTOR: ANDREA CASTELLANOS
COPYWRITER: CATHY GOMEZ
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