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Goodles - Convert to Goodlish
Goodles is protein pasta that tastes impossibly good, forcing us to Goodlify the English language to explain a phenomenon that breaks expectations and the rules of English.
Art Director: Andrea Castellanos | Copywriter: Max Roden
Packaging Redesigned
The back of each package will feature a “Word of the Day,” introducing a new Goodlish term and inviting people to scan a QR code to listen to the Goodles Song.
FRONT
*NEW BACK*
FRONT
*NEW BACK*
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Goodles Song
Goodles is turning dinner into a listening experience. Each box features a QR code on the back that unlocks the Goodles song. Start the song when you drop the pasta into boiling water, let it play twice, and your noodles will be perfectly cooked. No timers necessary.
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