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Zote - In Tradition We Trust
A Mexican household staple and abuela’s most trusted ally, Zote is the legendary pink (or white) brick that’s cleaned clothes for generations and is finally ready for the global recognition it deserves.
Art Director: Andrea Castellanos | Copywriter: Jessica Mansur
Commercial Spot
Zote will release a limited-edition Mexican prayer candle, reimagining the soap bar as a sacred icon of cleanliness. Inspired by traditional veladoras, each candle features a playful “prayer” on the back, asking for nothing less than stain-removal miracles.
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