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ZOTE - IN TRADITION WE TRUST
A Mexican household essential, abuela’s most trusted ally, the legendary pink brick that cleans your clothes, softens your skin, and might just save your love life. After years of humble service, this holy-grail is finally getting the international recognition it deserves (or so we hope).
Zote will create a limited edition Mexican prayer candle that will position the soap bar as a sacred icon of cleanliness. Inspired by the Mexican veladoras, the back of each candle will have a “prayer’ for stain removal miracles.
ART DIRECTOR: ANDREA CASTELLANOS
COPYWRITER: JESSICA MANSUR
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